Does producing a TV advert include the cost of showing it on television?

Does producing a TV advert include the cost of showing it on television?

Producing a TV advert and paying to show it on television are separate parts of a campaign. A production quote covers the agreed creative and technical deliverables. Media placement covers the arrangements for broadcasting the advert to the intended audience.

What would the project involve?

The production scope may include scripting, filming, crew, equipment, editing, sound and approved final versions. The quote should state what is included and which requirements need separate consideration. High5VR quotes projects individually according to that scope.

What should we agree first?

Airtime arrangements depend on the campaign and chosen media placement. We will not invent a price or assume a production fee includes broadcasting. The campaign brief should identify the intended destination and the people responsible for arranging placement.

How do we get started?

Ask for a clear distinction between production, approval-related work and media costs. This makes the overall budget easier to understand. Bring your audience, objectives and available resources to the discussion so the film can be developed with its eventual use in mind.

Contact High5VR to discuss your audience, objectives and project scope.