The choice depends on what you want people to experience. VR can present an immersive digital environment; AR can show digital content alongside the real world; 360° video captures a scene people can look around. High5VR can discuss each approach against your objective.
What would the project involve?
If users need to interact with objects or follow changing scenarios, an interactive application may be appropriate. If the actual appearance of a location matters, filmed 360° footage may provide a useful starting point. A product shown within a customer’s room could suit AR.
What should we agree first?
These formats have different asset, device and production requirements. A filmed scene does not automatically provide the interactions of a digital simulation, while an AR demonstration needs a suitable way to place and track the content. We should establish the intended action before choosing the format.
How do we get started?
Tell us your audience, viewing equipment, available materials and where the experience will be used. We can explain the proposed approach and its limitations. A clear brief helps keep development proportionate to the task instead of choosing technology solely because it looks impressive.
Contact High5VR to discuss your audience, objectives and project scope.