A local TV campaign needs a defined audience and a reason for that audience to respond. Start with who can use the service, where they are and what the advert is meant to achieve. Broad exposure is not automatically useful exposure.
Define the practical catchment
List the locations you genuinely serve and the types of customers you want to reach. Consider opening hours, delivery limits and appointment capacity. A campaign should not encourage enquiries that the business cannot handle.
Match the message to the viewer
Choose a recognisable problem and a relevant next step. Different audiences may need different wording or versions. Ask the media provider what targeting and inventory are available for the proposed campaign rather than assuming every household can be selected individually.
Plan production and airtime separately
The film budget and the cost of showing it are different parts of the project. High5VR can discuss the creative and production scope, with media arrangements confirmed for the intended campaign.
Contact High5VR to discuss a bespoke project, audience and delivery requirements.