AutoVR can give vehicle retailers another way to present cars and discuss options with customers. High5VR’s AutoVR360 brings immersive technology into the showroom experience, allowing a conversation to move beyond photographs and printed specifications.
Show the vehicle in context
A virtual vehicle experience can help a customer understand shape, scale and interior layout. The approach depends on the content available and the intended use. Accurate models and vehicle information are important so the demonstration represents the options being discussed.
Explain the difference between formats
A filmed 360° view lets someone look around a captured vehicle interior. An interactive model can support different actions, such as exploring details or displaying configured options. These formats are useful for different purposes and need different production work.
Bring digital content into the showroom
AutoVR360’s published concept includes using Meta Quest 3 passthrough to present virtual cars alongside a view of the physical dealership. This offers a way to discuss vehicles beyond the display space available. The practical experience needs a suitable setup and guidance for customers.
Make options easier to discuss
Colour, trim and interior choices can be difficult to compare using small pictures. Where supported by the agreed model and application, an immersive demonstration can show those choices in context. Specify the vehicle variants and interactions required before commissioning content.
Support the sales conversation
The experience should help customers ask better questions and understand the vehicle. Staff need a simple way to introduce it and relate what the customer sees to real specifications. It complements physical inspection and a real test drive where those are available.
Plan the content and operation
Discuss model permissions, accuracy, updates, headset management and the showroom space. Any data capture or integration with dealership systems needs a clear scope and an appropriate process. Do not assume those features are included in every configuration.
Start with a useful demonstration
Begin with a defined vehicle range or customer task, then test the experience with staff and potential users. High5VR can discuss AutoVR360 and the content, setup and development needed for your dealership or automotive presentation.