AR VR Production Consultancy: Should Your Business Choose AR or VR?

AR VR Production Consultancy: Should Your Business Choose AR or VR?

Explore High5VR VR & AR services

High5VR demonstration of immersive technology at a business event

AR VR production consultancy starts with your business objective. The right approach depends on what users need to see and do, where they will use it and the equipment available to them. Choosing the technology becomes easier when those requirements are clear.

When AR may fit

Augmented reality adds digital content to a view of the real world. Depending on the application, that could involve a phone, tablet or headset. Potential uses include viewing a product in a room, displaying information beside equipment or presenting a design within an existing space.

When VR may fit

Virtual reality places the user inside a digital or filmed environment. It can suit a location visit, an immersive story or a training scenario that needs a controlled setting. The experience can be designed around a particular viewpoint, task or sequence of decisions.

Consider the user’s surroundings

Someone demonstrating a product at a customer’s premises may have different needs from a learner attending a supervised training session. Discuss available space, lighting, noise, staff support and session length. A good concept needs a practical place to operate.

Identify the content required

AR and VR may use photographs, filmed material, 3D models, animation or a combination of assets. Explain what you already own and what must be produced. Model accuracy, permissions and the required level of detail can influence the scope.

Decide how much interaction is needed

Looking at a product, changing its colour and following an equipment procedure require different interactions. Start with the actions that matter to your objective. Make sure instructions and controls are understandable to the intended audience.

Include deployment in the decision

Think about device availability, installation, internet access and content updates. If reporting or system integration is needed, specify it. These operational requirements can be as important as the appearance of the experience.

Test the assumption

A small prototype can help answer whether the proposed format works for your users. Define what the trial needs to show before commissioning it. High5VR can review your objective and explain the creative and practical options for a bespoke AR or VR project.

Contact High5VR to discuss your project