Recreating a real person’s face or voice with AI needs careful agreement about what will be created and how it will be used. Do not assume that access to a photograph or recording gives permission for a synthetic performance.
Describe the proposed use clearly
Explain the script, character, platforms and intended duration of use. Discuss whether the output can be edited, reused or applied to future scripts. A contributor should understand the difference between a recorded performance and a reusable digital likeness.
Check the relevant rights and terms
Contributor agreements, the source recordings, tool terms and privacy considerations may all be relevant. UK treatment of digital replicas involves several rights and developing policy; obtain qualified advice where the proposed use is uncertain.
Keep approvals tied to the final material
Record what was agreed and who approves the output. High5VR can discuss production requirements, but should not promise that a generic release covers every future synthetic use. Resolve the arrangement before making or distributing the material.
Further information: UK Government: copyright, AI and digital replicas.
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