Why TV Advertising Beats Social Media—Hands Down

Why TV Advertising Beats Social Media—Hands Down

From just £0.35 per advert view. TV advertising is now accessible to all businesses big or small.

TV advertising has entered a new era. With AdSmart from Sky, businesses can now target specific households with the precision of digital marketing—but with the impact, trust, and power of television.

And here’s the best part:
You can advertise on TV from just £3,000
Pay as little as £0.35 per advert view
Advertise only to the people who matter most to your business


💡 We Are TV-Ready & Approved

At High5VR, we’re proud to be an approved production company for TV advertising.

We are officially Clearcast approved—the UK’s governing body for TV advert compliance—ensuring that all our adverts meet legal, honest, and industry-standard regulations. That means when we create your advert, you can be 100% confident it will pass all TV broadcast checks.

Whether it’s your first TV campaign or your next big push, we’re here to make it smooth, simple, and successful.


📊 TV Advertising vs Social Media Advertising

CategoryTV AdvertisingSocial Media Advertising
TrustMost trusted (Index 100)Least trusted – only 9.7% trust (Index 20)
Viewer Engagement48% less channel switchingPassive scrolling & skipping
Ad View Time83.1% of ad time spent on TVYouTube: 4.1%, TikTok: 3.4%
Targeting Precision1,000+ attributes at household levelBroad and algorithm-driven
Household Reach9.3M UK homes (33%)Fragmented & overlapping
Content QualitySky, HBO, Showtime, ParamountUser-generated, variable quality
Emotional Impact+13% response; +14% word-of-mouthLower brand retention
Viewability Standards75%+ of ad must be seenOften just 2–3 seconds
Business Accessibility3,600+ advertisers; 57% new to TVEasy entry but often lower ROI
Performance TrackingTracks full funnel: awareness ➝ salesLimited insight past clicks
Conversion RateHigher trust = higher salesLower due to noise & distractions
Repeat Business70% advertisers returnResults vary greatly

✅ Why TV Advertising Wins Every Time

  • 5x More Trusted than social media
  • 2x More Engaging than non-targeted ads
  • 8x More Time Spent watching TV ads than YouTube or TikTok
  • Targeted by Postcode, Demographic, Lifestyle & Interests
  • Full Funnel Tracking – from brand awareness to real sales
  • Accessible for All Budgets – from just £3,000

🚀 Let’s Get You On TV

Whether you’re a builder, a beauty brand, or a tech startup, TV is now within reach. And with our Clearcast-approved team handling everything from script to screen, your message will stand out, stay compliant, and convert.

Advertise where trust lives—on the TV.

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