A price or special offer in a TV advert needs to be easy to understand and consistent with the product shown. Build the offer into the script and design from the start, rather than adding important conditions to a crowded final frame.
Confirm the complete offer
Identify the product or service, availability and any relevant limitations. Use current approved information. A headline should not create an impression that the conditions then contradict.
Plan readable supporting information
Consider the relationship between spoken wording, visuals and on-screen text. The required presentation needs to be checked through the appropriate clearance process. Do not assume that very small text fixes an ambiguous headline.
Keep the destination consistent
The website or enquiry route should explain the same offer. High5VR can plan the production around approved copy and required review, with changes to offers or versions included in the scope.
Further information: ASA: broadcast misleading advertising rules.
Contact High5VR to discuss a bespoke project, audience and delivery requirements.