A business with several locations needs a TV advert that makes it clear where the offer is available. Start by deciding whether the campaign promotes the whole brand, a group of branches or one particular site.
Check the offer across locations
Confirm which services, opening arrangements and prices apply at each branch. Avoid a broad statement that is only true at one location. Identify who supplies and approves the location information.
Choose the version structure
One brand film may support separate endings or local details. Agree how many versions are required before production. Different text, voiceover or footage can create additional editing and review work.
Match the response route
The website or enquiry process should help viewers reach the appropriate location. High5VR can plan the production around a consistent brand message and agreed local versions, with airtime arrangements considered separately.
Contact High5VR to discuss a bespoke project, audience and delivery requirements.