AR product demonstrations can place a digital representation of a product into a view of the real world. High5VR can discuss bespoke experiences for sales, exhibitions and customer presentations using a supported phone, tablet or headset.
Give the audience a useful comparison
A demonstration might show how a product looks in a room or let someone compare different options. The objective should be more specific than adding an impressive effect. Decide what a customer needs to understand and which details influence their decision.
Prepare the product assets
Useful source material can include approved dimensions, photographs, models and finish information. Assets may need adapting for the intended device. Agree which features must be accurate and how the application will communicate any illustrative elements.
Keep the interaction clear
Users might place a model, rotate it or select a variant. Each function should be easy to discover. A short guided demonstration can work better than a complicated menu, especially at an exhibition where people have limited time.
Define device support early
AR capabilities differ between devices and delivery methods. Decide whether the experience is a browser-based activity, an installed application or a supervised headset demonstration. Tracking, lighting and available space can affect how the content appears, so test in the intended setting.
Connect the demo to the next step
The experience can lead to a product conversation or enquiry. If you need links to product information, lead capture or another business system, include them in the specification. Consider what happens when a visitor chooses not to use AR and offer a clear alternative.
High5VR can help scope an initial demonstration around one product or range. Share your assets, audience and sales objective so we can discuss the format, interaction design, testing and arrangements for keeping the product information current.
Read more about this area of High5VR’s work.
We can also discuss AR interactive manuals and approved visual guidance alongside equipment. Tracking, instructions and content updates need their own agreed scope.
Discuss your project with High5VR
Tell us your audience, objective and practical requirements. Contact High5VR to discuss a suitable next step.