Start planning a Christmas TV advert while there is still time to agree the offer, make the content and complete the required reviews. There is no single production deadline for every campaign. The timetable depends on the work involved and the advertising dates you want to secure.
Work backwards from the campaign
Identify when customers need to hear the message, not just the date of Christmas Day. A venue booking campaign may need to start much earlier than a final delivery reminder. Confirm the media plan with the relevant advertising provider.
Allow time for production and clearance
The script, supporting claims, filming, editing and submission stages need a workable sequence. Check crew, location and contributor availability before promising a completion date. Additional versions or reshoots can affect the schedule.
Keep the scope focused
One clear offer can be more manageable than a commercial trying to cover the entire festive season. A focused production can be inexpensive, depending on the filming days, crew and editing required. Discuss the objective and intended dates with High5VR before committing to the shoot.
Further information: Clearcast: planning clearance.
Contact High5VR to discuss a bespoke project, audience and delivery requirements.